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Investing in a Coach? 4 myths busted YOU should know

The world of coaching is FULL of self-made, self-labeled Coaches in a variety of industries.  From Health Coaches to Business Coaches, to Money Coaches, etc. 

I myself, identify as a Performance Coach and I can tell you, it has nothing to do with being an athlete! ? Rather, it’s the belief that YOU are the peak performer of your life and are resourceful and whole to be your absolute best. 

So, I can imagine how you might be thinking, “how on earth do I go about choosing a Coach for myself?” and you might even ask, “how do I know if I’ve chosen a ‘good’ Coach?”

Here’s the thing.

The only way you can know for sure if you’re choosing the right Coach for yourself is to follow your gut. No amount of reviews, research or talking to people will make that call for you.

They can certainly be very helpful and I would encourage doing the necessary research. Ultimately, you need to choose what’s best for you and you’re the best person to do that.

With that said, here are a few myths I want to bust for you to clarify what coaching is and what to consider:

Myth # 1

Coaching is just another conversation


No. It’s not just another conversation.  Coaching is a thinking partnership between a client and their coach in a safe space.  It’s a collaborative and creative partnership led by YOU as the expert in your own life.

Myth # 2

It’s like a different type of therapy


No. It’s not another form of therapy.  Coaching is focused on your present and future.  It’s about what’s happening in your current, present reality and focused on where you want to go.  It’s about growth, expansion, and progress.

Myth # 3

Coaching is telling me what to do and giving me advice


No. Coaching is not a substitute or another avenue for giving advice.  As the client, you can certainly ask your Coach’s opinion and/or recommendation. As a Coach, their role is not meant to tell you what to do.  In some cases, they may very well provide a recommendation, however, the goal and focus is not designed to be “telling” or “dictating.”

Myth # 4

Coaching is regulated and all Coaches are certified


At this time, Coaching is a self-regulated industry and anyone can call themselves a Coach.  For this reason, you may find a wide variety of styles of Coaching and some have a formal certification and others do not.  

In many cases, you may have Coaches that DO tell you what to do and offer recommendations, etc.  This is also why it’s highly recommended when doing your due diligence in identifying a Coach, that you take the time to get to know them.

Make sure they’re the right fit for you and what you’re looking for before investing in them as your Coach.

For individuals looking for a certified Coach, the ICF (International Coach Federation) offers credentialing programs for Coach practitioners. 

This demonstrates that they’ve gone through a training program and adhere to a level of ethics, standards and understand a set of Coaching competencies that set the standard in the profession. 

So, how do you go about choosing a Coach?

Most Coaches will offer an initial complimentary call to get to know you and determine fit.  The relationship needs to be the right fit for them, just as it is for you. 

  • Take the time to ask them questions. No question is a dumb question and make sure the connection FEELS good for you.
  • Check their website (if they have one) for any reviews and if not, ask if they have references they can offer.
  • Learn what their background is or if they specialize in a particular area, i.e. relationships, corporate/business, career transition, etc.
  • Before investing, understand what their fees are and how long the time commitment is.  This should be crystal clear before you invest in the coaching engagement.
  • Follow your gut and your intuition – it will never steer you wrong!

Even when provided a referral and after reading client reviews, talking to people, etc. I like to make my assessment before I choose to invest in a service and/or business.  Do what works best for you and trust your gut.

The BEST investment you can ever make is the one you make in yourself.

So, make sure you find the right fit and enjoy the experience!  The right Coach can be transformational and be exactly what you need to help propel you to where you want to go.

What’s been the best investment you’ve made for yourself when it comes to buying a product or service?  How did you know that it was the right fit for you?

Let me know in the comments below! ⬇

Here’s to YOU, your growth and your expansion. ❤

Lisa xo


Lisa De Nicola

Lisa De Nicola is an Intuitive Leadership Coach and a Corporate Magic Maker (a Trusted Advisor who believes in Magic) dedicated to helping businesses bring out the essence of their biggest resource - their people. She coaches bold leaders to help them become the Director of their life so they can do business and life on their terms. With 15 + years of corporate experience working in the world of talent for multi-national, global organizations, Lisa shares her knowledge, spiritual tools, practices and business insights to leaders looking to transform the way they lead from the inside out.

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