Investing in a Coach? 4 myths busted YOU should know

The world of coaching is FULL of self-made, self-labeled Coaches in a variety of industries.  From Health Coaches to Business Coaches, to Money Coaches, etc. 

I myself, identify as a Performance Coach and I can tell you, it has nothing to do with athletics or being an athlete! 😉 Rather, it’s the belief that YOU are the peak performer of your life and are resourceful and whole to perform your absolute best.

There’s a variety of Coaches as well that call themselves different things as noted above, that can also cause confusion.  

So, I can imagine how you might be sitting there thinking, “how on earth do I go about choosing a Coach for myself?” and you might even ask, “how do I know if I’ve chosen a ‘good’ Coach?”

Here’s the thing. 

There are loads of professions out there that have endless options from realtors, to fitness trainers, to nutritionists, etc. so I completely understand how the decision making can be taxing, to say the least.

The only way you can know for sure if you’re choosing the right Coach for you is to use your intuition and follow your gut. No amount of reviews, talking to people will make that call for you although they can certainly be very helpful and I would encourage doing the necessary research.

You ultimately will be working with this person, so it’s really important that they’re the right fit for you and you feel good about them.

With that said, here are a few myths I want to bust for you just to clarify what coaching is and what to consider:

Myth # 1

Coaching is just another conversation


No. It’s not just another conversation.  Coaching is a thinking partnership and a focused conversation between the client and their coach where they have a safe space to discuss their thoughts and ideas.  It’s a collaborative and supportive partnership led by YOU as the expert in your own life.

Myth # 2

It’s like a different type or another therapy session


No. It’s not another therapy session.  Coaching is focused on your present and future.  It’s about what’s happening in your current, present reality and focused on where you want to go.  It’s about growth, expansion, and progress.

Myth # 3

Coaching is telling me what to do and giving me advice


No. Coaching is not a substitute or another avenue for giving advice.  As the client, you can certainly ask your Coaches opinion and/or recommendation, however as a Coach, their role is not meant to tell you what to do.  In some cases, they may very well provide a recommendation, however, the goal and focus is not designed to be “telling” or “dictating.”

Myth # 4

Coaching is regulated and all Coaches are certified


At this time, Coaching is not regulated which is why anyone can call themselves a Coach.  For this reason, you may find a wide variety of styles of Coaching and some have a formal certification and others do not.  

In many cases, you may have Coaches that DO tell you what to do and offer recommendations, etc.  This is also why it’s highly recommended when doing your due diligence in identifying a Coach, you take the time to get to know someone and ensure they’re the right fit for you and what you’re looking for before making an investment in them as your Coach.

For individuals looking for a certified Coach, the ICF (International Coach Federation) offers credentialing programs for Coach practitioners.  This demonstrates that they’ve gone through a training program and adhere to a level of ethics, standards and understand a set of Coaching competencies that set the standard in the profession. 

So, how do you go about choosing a Coach?

Most Coaches will offer an initial complimentary call to get to know you and determine fit.  This needs to be the right fit for them, just as it is for you. 

  • Take the time to ask them questions.  Any and all. No question is a dumb question and make sure the connection FEELS good for you.
  • Check their website (if they have one) for any reviews and if not, ask if they have references they can offer.
  • Learn what their background is or if they specialize in a particular area, i.e. relationships, corporate/business, career transition, etc.
  • Before investing, understand what their costs are and how long the time commitment is.  This should be crystal clear before you invest in the coaching engagement.
  • Follow your gut and your intuition – it will never steer you wrong!

Even when provided a referral and after reading client reviews, talking to people, etc. I personally like to make my own assessment before I choose to invest in a service and/or business.  Do what works best for you and trust your gut.

The BEST investment you can ever make is the one you make in yourself.

So, make sure it’s the right fit and enjoy the experience!  The right Coach can be transformational and be exactly what you need to help propel you to where you want to go.

What’s been the best investment you’ve made for yourself when it comes to buying a product or service?  How did you know they were the right fit for you?

Let me know in the comments below! ⬇

Here’s to YOU and your growth and your expansion. ❤

Lisa xo

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