I was staring out the window listening to the rain tapping against the glass when a burst of inspiration and joy came over me. This is what happens when I hear of companies flip the switch and throw out the rule book to change lives and make a difference and this is exactly what a dating app has done. ✨🙌👏
How it works is, users, pick a cause they’re interested in – human rights, public policy, economic development then, once you make contact with a match, Bumble donates to women making a difference in their community supporting that cause. For Whitney, she says, “it stands for everything we’ve ever stood for… it’s all about paying it forward and giving them the opportunity to be changemakers through their daily lives…” as seen on CBS News.
This domino effect is exciting to hear and see, and the numbers demonstrating women making the ‘first move’ has done is jaw-dropping. Nearly, 1B moves have been made by women on Bumble, with 55M + users, in 150 countries and 19M matches/week.
The lesson I took from this short clip was simple. Where dating has long had (centuries long might I add) rules and traditional norms, it’s now changed and evolved and Bumble is demonstrating how they’ve influenced those changes since 2014.
So what can you learn from a dating app and apply to your own business?
Regardless of what business you’re in, there is always an opportunity to change the rules. Innovation doesn’t always have to mean coming out with a product or service that is faster, smarter, more cost-effective. Industry changes to long-standing businesses where the ways of doing things remain unchanged can always be challenged. You get to decide what that looks like.
The takeaways from Bumble’s new initiative were inspiring in a few ways:
- There are multiple uses for this app – dating, friendship, and business
- Users are empowered in multiple ways
- The company is giving back and paying it forward
- Users are making an impact simply by using the product
- They’re making efforts in making online dating safe with creating and introducing features to protect their users
What are your thoughts? 💭
What companies or industries inspire you and are changing the game?
Keep challenging the status quo, keep pushing the boundaries and remember YOU get to decide what the rules are.
Lot’s of love ❤