These days, so many of us have a ‘side hustle’ in addition to a full-time gig OR you may just be a straight up entrepreneur and that’s all you’ve ever known. The corporate gigs haven’t been your thing and you only know how to work for yourself, following your dreams whether through a product or service-based business.
Maybe you’re on the other side of that and have been in a full-time job and have made the decision to leave and pursue a business of your own. (yay! Koodo’s to you)
While the better part of my career has had me focus on people and cultivating relationships with all sorts of talent, I’ve learned on my personal journey how important marketing is to any business. Regardless of your path as an entrepreneur or small business owner.
If you’re just starting out and following your dreams as an entrepreneur, you’re probably thinking of the different ways you’re trying to grow and what’s the best way to market your brand and create awareness.
What are some of the things you think about when it comes to promoting and marketing your business that are important to you in the very early stages?
• Where does my target audience live?
• What social media platforms should I be on?
• What’s the best way to connect to my customers and how often should I be communicating with them?
• Do I need website NOW?
• Do I need a logo?
The questions and list I’m sure go on, and I’m sure I’ve left some out, but some are more obvious in the very early stages and others will become important down the line, but less important in the immediate term.
If you’re fortunate enough to be featured or collaborate with an influencer OR even an established corporate business through means of networking, evaluating this as the RIGHT opportunity for you is important. It’s so tempting when someone approaches you, takes an interest in what you have to say, likes your style, your brand, what you stand for, what you have to offer, etc.
All you can think of is, “this is amazing – a great opportunity for me to get some exposure, get my name out there and create some awareness for me and my business.”
The only thing is, after getting to know them better, you end up learning –
They DON’T align to your values.
So what do you do?
While you might be thinking this is a GREAT opportunity to help promote you, your brand and your business, if the business or individual does not align with your own values, then it’s probably not the right decision to be aligning yourself with them.
Establishing yourself and creating brand awareness yes, can take time. And while it can take some time, it only takes 1 poor decision of aligning yourself with the wrong business / influencer / entrepreneur to ruin that for you.
Take the time to think through some of the opportunities that may be presented to you and make sure they make sense for your marketing strategy, your brand and YOU.
• Do they align with your values?
• Do you know, like, understand their brand and business?
• Is there an exchange of value between you and this other business?
• Are they authentic?
• Do they share content that’s meaningful with their audience?
To be clear, it’s OK to have some differences, as there could be some great synergy and organically you could be targeting a wider audience and gain some new followers. That’s the hope, right? But sharing core values and ensuring there’s a genuine alignment with a brand and/or business you plan to align with, should be an important factor in your decision, as it can impact your brand and not in the way that you hope.
I hope this serves you!
I’d love to hear from you as always. Drop a comment below and let me know your thoughts!
What brands do you look up to and admire and why?
Thanks a ton for stopping by.